They believe that a freelancer

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So do companies use external suppliers for Web-Social Marketing activities? The answer is clearly evident from these two graphs: S2-Social-Media-Agency In the pie diagram we understand that in most cases companies use an external supplier in certain periods, when they have particular needs; S3-Social-Media-Agency but if we then analyze the individual realities in detail, the second graph shows us how 31% of traditional companies constantly use external suppliers.

Almost like e-commerce which are motivated by the complexity of the services they require. But what external suppliers are we talking about? Freelance or Web Agency? Traditional small companies make the most use Job Function Email List of freelancers because  is less expensive and more attentive to their needs. On the other hand, large traditional companies turn to web agencies, often more than one, to have greater coverage both in terms of type of service and execution times.



Better to have specialized or transversal suppliers? In most cases, specialized suppliers are preferred but there is a distinction to make: In digital companies, the need to outsource specific parts of complex projects is very present and for this reason particular skills are required In traditional companies, while maintaining a preference for supplier specialization, the demand for transversality increases to make up for the lack of internal staff capable of managing the various areas of digital marketing.